Phuket Luxury Property 2026: Why the West Coast Keeps Growing

TL;DR

Phuket luxury property keeps growing in 2026, and market research now describes Phuket as moving from a tourism hub to a global destination for property.

Phuket condo sales grew from more than 1,100 units a year (2015 to 2019) to more than 5,200 a year (2023 to 2025), and villa sales grew from about 130 to more than 500 a year.

Villas priced from 90 million baht grew by more than 50% in the first half of 2026, and west coast condos from 8 million baht reached a record sales rate.

Layan, Bang Tao, Kamala and Surin lead demand. New retail, medical, highway and airport projects will help every corner of the island connect more easily.

Our view: a bright, healthy outlook, where the right location and real quality matter most.

Picture a late afternoon on Bang Tao Beach. The sand is still warm, the sky turns gold over the Andaman Sea, and someone beside you says softly, "I could live here." More and more people are saying exactly that, and then making it happen.

This month, new market figures shared by Forbes Thailand, REIC and Positioningmag on LINE TODAY confirm what we feel every day at SEA Property: Phuket luxury property is growing with real strength, and our island is becoming a place people choose to live, not only to visit. Here is what the news means for Phuket, for its property market, and for you.

Phuket Is Becoming a Global Property Destination

According to market research reported by REIC, Phuket is moving from an international tourism hub to a global destination for property, welcoming residents and investors from many countries. The drivers are international travel, steady tourist interest and ongoing infrastructure development.

Forbes Thailand reports that interest in Phuket rose sharply after the Phuket Sandbox programme, with buyers now coming from many countries across Europe and Asia. Positioningmag adds that demand comes from holiday home owners, long term residents and property investors alike.

We love this shift. When people come to stay, the island's community grows richer, from neighbourhood restaurants and wellness to schools and year round lifestyle. To us, it is a quiet sign of trust in Phuket's long term future.

Phuket Luxury Property in Numbers

Here are the key figures from the latest market research, in one place:

Indicator	What the data shows
Phuket condo sales	More than 1,100 units a year (2015 to 2019) growing to more than 5,200 a year (2023 to 2025), about 350% growth
Phuket villa sales	About 130 units a year growing to more than 500 a year, about 260% growth
Villas from 90 million baht	Grew by more than 50% in the first half of 2026
West coast condos from 8 million baht	Sales rate up 11% year on year in the first half of 2026, a record high
International share of condo transfer value	41% in Phuket, compared with 25% nationwide

The wider luxury market is healthy too. Forbes Thailand reports six strengths behind the segment: balanced supply and demand, a diverse mix of Thai and international buyers, relatively low sensitivity to economic swings, international competitiveness, prices that have held firm, and good quality for the price.

West Coast Keeps Growing 1

Why Phuket's West Coast Leads: Layan, Bang Tao, Kamala and Surin

Forbes Thailand notes that luxury condos priced from 8 million baht are most popular along Layan, Bang Tao, Kamala and Surin beaches, thanks to swimmable beaches, sunset views, five star hotels, international schools and easy access to the airport. REIC highlights the same west coast area, especially Layan and Bang Tao, for its long beaches, international standard amenities and closeness to Phuket International Airport.

This is the coastline we call home. Days here are full in the nicest way: a morning swim at Layan, lunch with friends in Bang Tao, a golden sunset in Kamala or Surin, and the lively evenings of Patong whenever you want them. It is easy to see why so many people fall in love with this side of the island.

New Projects That Bring Phuket Closer Together

Forbes Thailand highlights several projects shaping Phuket's next chapter: the Central Phuket Floresta extension, Synthesis Ark Phuket, Icon Phuket, Bumrungrad Hospital, and highway and airport expansion projects. REIC also notes planned retail and medical infrastructure projects scheduled for 2027 to 2029.

In our view, these projects benefit Phuket in three simple ways:

Easier connections. Better highways and a growing airport help every area of the island reach each other more easily, and bring the world a little closer to your door.
Care close to home. More medical capacity gives families and long stay residents extra peace of mind.
Richer everyday life. New retail and lifestyle spaces add more to enjoy all year round, for residents and visitors alike.

Growth like this supports the whole island community, and over time it can add lasting appeal to homes in well connected locations.

What This Means for Phuket Real Estate Trends

Reading the sources together, here is our honest view of where Phuket's property market is heading:

Living, not only holidaying. Phuket is attracting people who want a long term home and a second chapter here, which builds a steadier base of demand.
Villas in the spotlight. The strongest growth sits with larger, private villas, where space, privacy and nature come together.
The west coast stays at the centre. Layan, Bang Tao, Kamala and Surin continue to lead, supported by beaches, schools, hotels and airport access.
Quality leads the way. Market research reminds us that not every project will attract the same interest. Location, design, construction quality, privacy and lifestyle services make the difference, and it is wise to look at real rental or purchase demand, liquidity and how well a home holds its value (REIC).

We agree with that balanced view. Phuket's growth is most rewarding when it rests on real demand and lasting quality, and choosing well is where the right guidance helps.

Your Phuket Life Starts With SEA Property

At SEA Property, we are a family that loves Phuket. For more than 27 years, from our home in Cherng Talay on the west coast, we have helped people from around the world find their place on this island.

Phuket is full of activities, so you never get bored. You can have the life you want here, whether that means quiet mornings by the sea, a busy family life close to good schools, or a home that welcomes friends every season. We will help you through every step:

Understanding each area, from Layan and Bang Tao to Kamala, Surin and Patong, so you know how each one feels to live in.
Shortlisting villas and condos that truly match your lifestyle and plans.
Looking at location, quality, demand and long term value together with you, with clear and honest advice.
Welcoming you into our Phuket family long after you find your home.

We are glad to deliver great things to you. Come and sit with us, share your dream, and let us show you your Phuket.

--> Explore our latest luxury villas and condos,or talk to our team at SEA Property.

SEA Property’s Phuket office, located near Boat Avenue in Cherngtalay, welcomes clients looking for trusted relocation, investment, and property services.

When it comes to luxury living, there’s only one name: SEA Property.

Tel & WhatsApp: +66 92 966 2236

Email: info@sea-property.com

Explore Common Questions About this Blog

1. Is Phuket luxury property still growing in 2026?

Yes. Market data reported by Forbes Thailand shows villas priced from 90 million baht grew by more than 50% in the first half of 2026, and west coast condos from 8 million baht reached a record sales rate, up 11% year on year.

2. Which areas of Phuket are most popular for luxury condos and villas?

The west coast leads, especially Layan, Bang Tao, Kamala and Surin. Forbes Thailand links this to swimmable beaches, sunset views, five star hotels, international schools and easy airport access.

3. How much does luxury property in Phuket cost?

According to Positioningmag on LINE TODAY, popular west coast luxury condos start from around 8 million baht, while the top villa segment starts from 90 million baht.

4. How important are international buyers in Phuket?

Very important. International buyers made up 41% of Phuket condo transfer value, compared with 25% nationwide (REIC). SEA Property helps international clients understand ownership options and every step of buying in Phuket.

5. What new projects will shape Phuket's property market?

Forbes Thailand lists the Central Phuket Floresta extension, Synthesis Ark Phuket, Icon Phuket, Bumrungrad Hospital, and highway and airport expansions. REIC adds planned retail and medical projects scheduled for 2027 to 2029.